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Captive Audience: Advertising Invades the Classroom

Written by admin on Aug 2nd, 2009 | Filed under: arizona education

http://www.mediaed.org

For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness.

Captive Audience examines this growing phenomenon through numerous examples of in-school advertising; interviews with teachers, students, parents, and activists; and a case study of community action to oppose an exclusive soda contract in the Pittsburgh school district. Media scholars and critics � including Alex Molnar, Professor of Education Policy, arizona state university; Henry Giroux, Professor in Secondary Education, Pennsylvania State University; No Logo author Naomi Klein; and Bill Hoynes, Professor and Chair of Sociology, Vassar College � offer a broad look at the issues at stake.

Captive Audience is a compelling expos� of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. It explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class.

Duration : 0:4:36

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Global Markets HD

Written by admin on Jul 29th, 2009 | Filed under: arizona department of education

Global Markets HD

Video Produced by R&D International.
Educational Video.
Interested parties contact: rd-intl@zianet.com

J.H. Rose Logistics is an American owned national transportation and logistics provider, handling over 30,000 shipments per year. The company has offices located across the country. JH Rose Logistics has been named a “Best Broker” by the National ociation of Trucking Companies in recognition of outstanding credit practices, and is an approved carrier by the Department of Defense.

The company is also a member of the Transportation Intermediaries ociation and the Platinum Performance Program, two organizations committed to integrity and ethical business practices.

JHRose Logistics was presented as a success story and model Company at the International NAFTA Conference.

The Video is an excerpt of the Global Multimedia Marketing Presentation made by
*Dr. Carlos E. Restrepo, CEO Hispanic Medical Research Group at the International NAFTA Conference.

Other presenters and entities included:

*Jerry Pacheco, Executive Director, International Business Accelerator

*Juan Massey, Director, Office of Méxican Affairs and Trade, New Mexico Economic Development Department

*Dr. John Counts, President, Western New Mexico University

*Fred Mondragón, Secretary, New Mexico Economic Development Department

*Roy Miller, State Director, New Mexico Small Business Development Centers Network

*Roberto Rodriquez Hernandez, Consul General, Consulate General of México in El Paso, Texas

*Raymond G. McGrath, Consul General, U.S. Consulate General, Cuidad Juárez, México

*Justin Kardish, istant Trade Commissioner, Canadian Consulate, Phoenix, Arizona

*Hector Valles Alvelais, Secretary, Chihuahua Commerce and Tourism Department

*Jose Reyes Ferriz, Mayor, Ciudad Juárez, México

*Martin Resendiz, Mayor, City of Sunland Park, New Mexico

*Jamie P. Estrada, Deputy istant Secretary for Manufacturing/International Trade Administration, U.S. Department of Commerce

*Dale Kelly, Chief of Regulations, Outreach and Education, Census Bureau

*Dr. Paul Maxwell, Director, Bi-National Sustainability Laboratory

*Sandra Necessary, Border Trade Initiative: Director, U.S. Commercial Service in Santa Fé, New Mexico

*Geoffrey Bogart, Commercial Consul, U.S. Consul, U.S. Consulate General Monterrey, Mexico

*Alvaro Navarro, Director General, City of Juárez, Economic Development and Finance Office

*Ken Manicki, Senor Program Manager, New Mexico Economic Development Department, Office of Science and Technology

*Luis Ortiz, Patent Attorney, Ortiz & Lopez LLPC

*Renato Martinez Quezada, Attorney, Baker & McKenzie

*Luis A. Heredia, Director of Public Affairs/Corporate Relations, Union Pacific Railroad

*Joseph Ringer, Business Development Officer Southwest Regional Office, Export-Import Bank of the United States

*Andrian Madrigal, Business Development Specialist, SBA, El Paso District Office

*Luis Fausto Ornelas, Director PYMEXPORTA, Chihuahua, México

*Carlos Marrón Recamier, Regional Director, North American Zone/West Coast, ProMexico-Houston, Texas

*Julieta Núñez, Delegada Regional de Juárez-Mexican Immigration (INAMI)

*Elise Tokumasu, Vice Cousul-American Consulate In Juárez, USA

*Peter R. Ibarbo, Senior Trade Specialist, International Business Accelerator

*Jose Contreras, International Business Consultant and Vice President of International Relations, National Chamber of Commerce of México (CANACO)

*Davin Lopez, Vice President Development, New Mexico Economic Development Partnership

*Dr. Kevin Boberg, CEO, New Mexico State University, Arrowhead Center

*Maria Eugenia Valenzuela, Director, Oferta Exportable

Duration : 0:3:52

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JHRoseInternational

Written by admin on Jul 27th, 2009 | Filed under: arizona department of education

J.H. Rose Logistics http://www.jhrose.com is an American owned national transportation and logistics provider, handling over 30,000 shipments per year. The company has offices located across the country. JH Rose Logistics has been named a “Best Broker” by the National ociation of Trucking Companies in recognition of outstanding credit practices, and is an approved carrier by the Department of Defense. The company is also a member of the Transportation Intermediaries ociation and the Platinum Performance Program, two organizations committed to integrity and ethical business practices.

JHRose Logistics was presented as a success story and model Company at the International NAFTA Conference.

The Video is an excerpt of the Global Multimedia Marketing Presentation made by
*Dr. Carlos E. Restrepo, CEO Hispanic Medical Research Group at the International NAFTA Conference. Video Produced by R&D International. Other presenters and entities included:

*Jerry Pacheco, Executive Director, International Business Accelerator
*Juan Massey, Director, Office of Méxican Affairs and Trade, New Mexico Economic Development Department
*Dr. John Counts, President, Western New Mexico University
*Fred Mondragón, Secretary, New Mexico Economic Development Department
*Roy Miller, State Director, New Mexico Small Business Development Centers Network
*Roberto Rodriquez Hernandez, Consul General, Consulate General of México in El Paso, Texas
*Raymond G. McGrath, Consul General, U.S. Consulate General, Cuidad Juárez, México
*Justin Kardish, istant Trade Commissioner, Canadian Consulate, Phoenix, Arizona
*Hector Valles Alvelais, Secretary, Chihuahua Commerce and Tourism Department
*Jose Reyes Ferriz, Mayor, Ciudad Juárez, México
*Martin Resendiz, Mayor, City of Sunland Park, New Mexico
*Jamie P. Estrada, Deputy istant Secretary for Manufacturing/International Trade Administration, U.S. Department of Commerce
*Dale Kelly, Chief of Regulations, Outreach and Education, Census Bureau
*Dr. Paul Maxwell, Director, Bi-National Sustainability Laboratory
*Sandra Necessary, Border Trade initiative: Director, U.S. Commercial Service in Santa Fé, New Mexico
*Geoffrey Bogart, Commercial Consul, U.S. Consul, U.S. Consulate General Monterrey, Mexico
*Alvaro Navarro, Director General, City of Juárez, Economic Development and Finance Office
*Ken Manicki, Senor Program Manager, New Mexico Economic Development Department, Office of Science and Technology
*Luis Ortiz, Patent Attorney, Ortiz & Lopez LLPC
*Renato Martinez Quezada, Attorney, Baker & McKenzie
*Luis A. Heredia, Director of Public Affairs/Corporate Relations, Union Pacific Railroad
*Joseph Ringer, Business Development Officer Southwest Regional Office, Export-Import Bank of the United States
*Andrian Madrigal, Business Development Specialist, SBA, El Paso District Office
*Luis Fausto Ornelas, Director PYMEXPORTA, Chihuahua, México
*Carlos Marrón Recamier, Regional Director, North American Zone/West Coast, ProMexico-Houston, Texas
*Julieta Núñez, Delegada Regional de Juárez-Mexican Immigration (INAMI)
*Elise Tokumasu, Vice Cousul-American Consulate In Juárez, USA
*Peter R. Ibarbo, Senior Trade Specialist, International Business Accelerator
*Jose Contreras, International Business Consultant and Vice President of International Relations, National Chamber of Commerce of México (CANACO)
*Davin Lopez, Vice President Development, New Mexico Economic Development Partnership
*Dr. Kevin Boberg, CEO, New Mexico State University, Arrowhead Center
*Maria Eugenia Valenzuela, Director, Oferta Exportable

VIdeo Produced by
Dr. Linda S. Restrepo
RDI Global
http://www.rd-intl@zianet.com

Duration : 0:3:52

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Inside the academy: Berliner- Significant Accomplishments 3

Written by admin on Jul 26th, 2009 | Filed under: arizona special education

Inside the academy: Dr. David C. Berliner- Significant Accomplishments part 3 of 3

About Inside the Academy

http://insidetheacademy.asu.edu/

The inaugural taping of Inside the Academy featured Dr. David C. Berliner, Regents Professor of Education at arizona state university.

We believe an educational researcher is an artist or master of his or her craft, in much the same way as an actor or actress. Further, we believe it is equally entertaining, enlightening, and inspiring to hear from the best masters in the field of education. Inside the Academy provides members of the National Academy of Education an opportunity to share their passion for educational research in a format similar to Bravo’s Emmy award winning show Inside the Actors Studio.

Each interview is hosted by Audrey Amrein-Beardsley and is organized as follows:

1. This is Your Life (introduction to the guest)
2. Significant Accomplishments (contributions to educational research)
3. Philosophical Questions (probing questions from the host)
4. Last Lecture (a special presentation from our guest)
5. Audience Questions (open forum)

Duration : 0:5:5

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Inside the academy: Berliner- Becoming Dr. Berliner 2

Written by admin on Jul 23rd, 2009 | Filed under: arizona special education

Inside the academy: Dr. David C. Berliner- This Is Your Life: “Becoming Dr. Berliner” part 2 of 2

About Inside the Academy

http://insidetheacademy.asu.edu/

The inaugural taping of Inside the Academy featured Dr. David C. Berliner, Regents Professor of Education at arizona state university.

We believe an educational researcher is an artist or master of his or her craft, in much the same way as an actor or actress. Further, we believe it is equally entertaining, enlightening, and inspiring to hear from the best masters in the field of education. Inside the Academy provides members of the National Academy of Education an opportunity to share their passion for educational research in a format similar to Bravo’s Emmy award winning show Inside the Actors Studio.

Each interview is hosted by Audrey Amrein-Beardsley and is organized as follows:

1. This is Your Life (introduction to the guest)
2. Significant Accomplishments (contributions to educational research)
3. Philosophical Questions (probing questions from the host)
4. Last Lecture (a special presentation from our guest)
5. Audience Questions (open forum)

Duration : 0:6:33

(more…)

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Inside the Academy: Berliner-Becoming David 2

Written by admin on Jul 17th, 2009 | Filed under: arizona special education

Inside the academy: Dr. David C. Berliner- This Is Your Life: “Becoming David” Part 2 of 2
http://insidetheacademy.asu.edu/

About Inside the Academy
The inaugural taping of Inside the Academy featured Dr. David C. Berliner, Regents Professor of Education at arizona state university.

We believe an educational researcher is an artist or master of his or her craft, in much the same way as an actor or actress. Further, we believe it is equally entertaining, enlightening, and inspiring to hear from the best masters in the field of education. Inside the Academy provides members of the National Academy of Education an opportunity to share their passion for educational research in a format similar to Bravo’s Emmy award winning show Inside the Actors Studio.

Each interview is hosted by Audrey Amrein-Beardsley and is organized as follows:

1. This is Your Life (introduction to the guest)
2. Significant Accomplishments (contributions to educational research)
3. Philosophical Questions (probing questions from the host)
4. Last Lecture (a special presentation from our guest)
5. Audience Questions (open forum)

Duration : 0:6:52

(more…)

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Inside the academy: Berliner- Becoming Dr. Berliner 1

Written by admin on Jul 15th, 2009 | Filed under: arizona special education

Inside the academy: Dr. David C. Berliner- This Is Your Life: “Becoming Dr. Berliner” part part 1 of 2

About Inside the Academy

http://insidetheacademy.asu.edu/

The inaugural taping of Inside the Academy featured Dr. David C. Berliner, Regents Professor of Education at arizona state university.

We believe an educational researcher is an artist or master of his or her craft, in much the same way as an actor or actress. Further, we believe it is equally entertaining, enlightening, and inspiring to hear from the best masters in the field of education. Inside the Academy provides members of the National Academy of Education an opportunity to share their passion for educational research in a format similar to Bravo’s Emmy award winning show Inside the Actors Studio.

Each interview is hosted by Audrey Amrein-Beardsley and is organized as follows:

1. This is Your Life (introduction to the guest)
2. Significant Accomplishments (contributions to educational research)
3. Philosophical Questions (probing questions from the host)
4. Last Lecture (a special presentation from our guest)
5. Audience Questions (open forum)

Duration : 0:8:11

(more…)

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Inside the academy:Berliner- Audience Questions 2

Written by admin on Jul 10th, 2009 | Filed under: arizona special education

e academy: Dr. David C. Berliner- Audience Questions part 2 of 2

About Inside the Academy

http://insidetheacademy.asu.edu/

The inaugural taping of Inside the Academy featured Dr. David C. Berliner, Regents Professor of Education at arizona state university.

We believe an educational researcher is an artist or master of his or her craft, in much the same way as an actor or actress. Further, we believe it is equally entertaining, enlightening, and inspiring to hear from the best masters in the field of education. Inside the Academy provides members of the National Academy of Education an opportunity to share their passion for educational research in a format similar to Bravo’s Emmy award winning show Inside the Actors Studio.

Each interview is hosted by Audrey Amrein-Beardsley and is organized as follows:

1. This is Your Life (introduction to the guest)
2. Significant Accomplishments (contributions to educational research)
3. Philosophical Questions (probing questions from the host)
4. Last Lecture (a special presentation from our guest)
5. Audience Questions (open forum)

Duration : 0:6:41

(more…)

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Inside the academy:Berliner- Audience Questions 1

Written by admin on Jul 7th, 2009 | Filed under: arizona special education

Inside the academy: Dr. David C. Berliner- Audience Questions part 1 of 2

About Inside the Academy

http://insidetheacademy.asu.edu/

The inaugural taping of Inside the Academy featured Dr. David C. Berliner, Regents Professor of Education at arizona state university.

We believe an educational researcher is an artist or master of his or her craft, in much the same way as an actor or actress. Further, we believe it is equally entertaining, enlightening, and inspiring to hear from the best masters in the field of education. Inside the Academy provides members of the National Academy of Education an opportunity to share their passion for educational research in a format similar to Bravo’s Emmy award winning show Inside the Actors Studio.

Each interview is hosted by Audrey Amrein-Beardsley and is organized as follows:

1. This is Your Life (introduction to the guest)
2. Significant Accomplishments (contributions to educational research)
3. Philosophical Questions (probing questions from the host)
4. Last Lecture (a special presentation from our guest)
5. Audience Questions (open forum)

Duration : 0:6:41

(more…)

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Inside the academy: Berliner- Significant Accomplishments 2

Written by admin on Jul 7th, 2009 | Filed under: arizona special education

Inside the academy: Dr. David C. Berliner- Significant Accomplishments part 2 of 3.

About Inside the Academy

http://insidetheacademy.asu.edu/

The inaugural taping of Inside the Academy featured Dr. David C. Berliner, Regents Professor of Education at arizona state university.

We believe an educational researcher is an artist or master of his or her craft, in much the same way as an actor or actress. Further, we believe it is equally entertaining, enlightening, and inspiring to hear from the best masters in the field of education. Inside the Academy provides members of the National Academy of Education an opportunity to share their passion for educational research in a format similar to Bravo’s Emmy award winning show Inside the Actors Studio.

Each interview is hosted by Audrey Amrein-Beardsley and is organized as follows:

1. This is Your Life (introduction to the guest)
2. Significant Accomplishments (contributions to educational research)
3. Philosophical Questions (probing questions from the host)
4. Last Lecture (a special presentation from our guest)
5. Audience Questions (open forum)

Duration : 0:7:28

(more…)

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